Our Origins / Headquarters
Uruguay is a small country. And size is precisely its major advantage, as one is able to grasp the country’s ecosystem and easily develop a fully working Pilot. If you have ever tried to make money in a country with only 3.5 million people, you will understand that a small market forces you to be extremely creative, to produce more with less, to be very dynamic. You have no other choice but to be the best.. and, in the process, you become a sharp investor. It is a great school. In order to think BIG, first we think small…
A Focused way of doing business
We pride ourselves to be able to choose better. We will not play the game of betting on ten to lose on four, break even on three, win something on two and have great success on one. In the Emerging World, we challenge that theory. Furthermore, we won´t work with entrepreneurs who don’t feel comfortable with the deal they close with us.
Our market has no frontiers
The best ideas may come from anywhere. We have a strong position in the local market – and a very good regional pipeline – but today’s business is global and the world is our target. With a small local market, Globalization has always been our priority, and today it is one of our key areas of expertise.
“The world is flat”
But of course, we can’t do all of this on our own, and we shouldn´t. Talent can be found all over the world today. That is why we have strategic partners in other countries. We look to partnership with entrepreneurs from several countries to complement our own talents, establish the most of competitive advantages, import and export creativity, and above all consolidate operations.
In some projects – usually those from local origin
– we “dive in”, taking a pro-active role from the beginning.
Read more about Tokai´s co-startup…